It includes these tips:
- Make every word count.
- Remember SEO, especially in the headline.
- Make sure the lead gets to the point of the story.
- Tell the story in four paragraphs. That’s a rule BBC follows for its website. Stories can go longer, but a reader should have a good grasp of the story after four paragraphs.
- Use subheads and links.
- Use tables to cut down on words.
- Get the story out quickly, as people check their phones a lot.
There’s nothing revolutionary here. INMA offered similar advice earlier this year, as have others before (see below). It’s a good reminder of how we need to think differently for a mobile audience, though.
- Defer Secondary Content When Writing for Mobile Users, via Nielsen Norman Group
- Mobile Content: If in Doubt, Leave It Out, via Nielsen Norman Group
- How to: Optimize Marketing Copy for Mobile, via Mashable
- How to write for a mobile audience, via Ragan’s PR Daily
- Why social is key to creating habit-forming news products, via Medium
- 5 tools to transform or enhance text-heavy articles, via Journalism.co.uk